Alexander Rakim Whiteside

Dedicated to creative, intentional, and efficient solutions with over seven years of professional design and marketing experience including five years in leadership.

View my full résumé here.

Within a year of completing my degree in Visual Communication Design from Cedarville University, I began my career in design and marketing. Hired by TANDEMKROSS in September 2019, I was promoted from Graphic Designer to Marketing Associate in under a year, then to Marketing Manager in 2021, followed by transitioning Sales and Marketing Manager in 2023, and most recently to Director of Marketing and Technology in 2025.

In my leadership roles at the company, I have been responsible for directing the sales and marketing teams by formulating strategies, preserving positive customer experiences by managing the customer service team, defining brand visual identity standards and directing artistic projects, determining prices, setting special B2B and B2C promotions and sales, maintaining the website and product catalogue, managing relationships with media and external partners, and pursuing various sales and marketing opportunities. Over the course of my career, I have had the privilege of traveling domestically and internationally to attend multiple sales, marketing, and industry events and have assisted in evaluating and determining product viability and requirements as well as market needs during the development cycle of numerous products.

Starting as an entry-level Graphic Designer and ascending to the leadership position of Director of Marketing and Technology has afforded me countless unique opportunities and experiences as well as valuable insights to the inner workings of a business and what it takes to be successful on multiple levels within a business’s structure. My responsibilities began with creating design solutions such as product packaging, company literature, web graphics, and much more. I have since graduated beyond my initial role to now define the standards and requirements for such creative projects so that they execute strategies I develop in line with the company’s larger business objectives.

BA in Visual Communication Design with emphasis on Graphic Design:

Formal training & professional experience in creating and producing print & digital design solutions including, but not limited to:

• Layout and publication design
• Packaging design
• Influencing product design
• Product branding and logo design
• Product and lifestyle photography
• Elements of web design
• Copywriting
• Marketing email design
• Merchandise and apparel design
• Web ad and graphic design
• And more

Skills and Tool Experience Include:

• Web design and UX/ID; I designed and coded this website myself
• Data analysis and presentation (proficient researcher and experienced in infographic design)
• Google Suite (Mail, Sheets, Docs, Meet, Forms, Slides, Anayltics, etc)
• Adobe Creative Suite (InDesign, Illustrator, Photoshop, Acrobat)
• Exceptional spreadsheet management (Google Sheets/Microsoft Excel)
• Camera handling (photography and some videography)
• Proficient in math and statistics
• 2D and 3D art and design
• Mechanical aptitude (beneficial for prototyping, developing proofs of concept, or in-house production)
• Introductory knowledge of motion graphics (GIF creation in Photoshop and animation in After Effects)
• Deep knowledge of various marketing practices, strategies, and tools (SEO, email marketing, affiliate marketing, remarketing, conversion optimization, etc)